ENTREPRENEURSHIP [S-010]
Intro
Avisos
Syllabus 2024-2According to the evaluation type find the corresponding file with instructions
2nd Research assignment Deadline Nov 6thFollow the guidelines
Group Start up project Part #1 elevator pitch Group Start up Project Part #2 Opp assesment Group Start up Project Part 3 BM Canvas -DELIVERY NOV11 Group Start up Project Part 4 Business Pitch to Investors Opportunity analysis template Example Business model assignment Team Charter for the Virtual and local projectMandatory file to fill in
Text Laverty and Littel PERU REPORT ON THE GLOBAL MONITOR ten Principles of United Nations Global Compact Video 1 United Nations SDG Sustainable Development Goals The perfect pitchOne sentence....HELP / ACHIEVE / BY DOING....
Tell a story....
Team Charter Team membersplease include the names and codigo of your team
team Files : Team Charter Emprendimientos tecnologicos peruanos KUNAN emprendimientos peruanos - casos
Individual Research assignmentPlease find the 2 files Guidelines and Case Tiendecita de Moda
Caso Tiendecita de Moda- TASKPlease upload here your file
Task: The entrepreneurial Challenge: How to improve business ideas using entrepreneurial concepts, definitions with an emerging technology.
Students will experience the entrepreneurial journey by analyzing two cases in Entrepreneurship: “Mi tiendecita de Moda” and the case of another Peruvian Company.
Methodology:
The task is designed to teach of the core principles of entrepreneurship and student’s self-assessment of this concepts applying critical thinking and the use of artificial intelligence and AI prompting.
*AI prompting involves communicating with the AI model to generate code, content, or responses based on user input. Think about AI prompting like having a conversation, using plain but clear language, and providing context like you would with an assistant.
Outcome:
Write in Arial 11 a 1,000 words reflection on what you learned from the case 1 and Case 2 about entrepreneurial ventures. What entrepreneurial principles stood out the most in each case. How were the results when improving your prompt in IA. Please copy in your document the improved 2nd, and 3rd prompt and describe the results.
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1) Case 1: Mi tiendecita de Moda- Deadline September 22nd.
Tietz, M. & Calderón Urbina, S. (2015). Mi Tiendecita de moda: Selling fashion through Facebook in Peru. Ivey Cases, W15311, pp.1-11
Find at UE virtual the Copy of the Case. There is below a couple of questions to answer that will help you to your analysis
a) What type of Business is this, and why Alva and her business can be considered as a entrepreneurial venture?
b) Considering that a minimum viable product (MVP) definition is the release of a new product (or a major new feature) that is used to validate customer needs and demands prior to developing a more fully featured product. To reduce development time and effort, an MVP includes only the minimum capabilities required to be a viable customer solution.
What are the expansion options?
GRADES Group assignment No3 deadline nov 11 and presentations Group Assignment No4 entregas del 20 al 25 de nov mediodia
From 19 to 24 August
chap 1Laverty &Littel
Chap 02 Liaverty &Littel Clothes for moms ... Life Vision and long term goals Shark Tank: Tush Baby1'56 sec watching time
21 de Agosto Visita a FAB LAB 4pm
lass Visit: FabLab – Entrepreneurial ecosystem and innovation
FAB LAB Class Visit WEDNESDAY August 21 Time 4pmVisita FAB LAB 4PM
From 26 to 31 August
Group Assignment #2 – Opportunity Assessment / ValidationGroup Start-Up project Part 2 - ALL the students MUST Upload the two files
1. Word File Report
2. a PPT File
PPT Presentations: OCT 23rd should include (max 5-6 slides for the information)
- Findings from the interview 6-8 customers and 2-4 experts about the business concept.
- Buyer survey- Include data tables, present summary discussions for each part,
- and a basic financial projection and break-even analysis.
NOTE: add to your PPT a video/audio for prresentation
DISRUPT CREATIVITY Video: What is Entrepreneurship Small medium enterprise entreprneurship vs Innovation Driven enterprise
From 02 to 07 September
Stakeholders video1 min What is Business Etics Chapter 03 LavertyQUIZ 1 Cap 1 & 2 Laverty
What is Design Thinking 1 What is Design Think 2 Design Think at apple Innovators Dilema Creative Process 5 stages Primary and Secondary Research Chap 5 Reviewed Task : Exercise in Class Participación y actvidad en clase Mandatorio
Watch the video of Crowdfunding and Answer the questions:
1, What is the definition of crowdfunding?
2. What is the benefit for the entrepreneurs? what it promotess?
3. Research in any crowdfunding site and look for a similar/ product or service that you are developing in your project paste the link and answer
In what ways help you to support your idea as feasible?
In what ways give you a new insight to improve your Business idea?…
If not any similar idea of your project?...do you think because it is unique or probably is not feasible, nor an entrepreneurial idea ,just a local small busines
Up load your word file with answers
List of Best Crowd founding Platforms
biz2credit
SeedInvest
Kickstarter
Crowdcube
WeFunder
SeedInvest
Kickstarter
Amazon Mechanical Turk.
Crowdspring.
99Designs.
InnoCentive.
DesignHill.
CrowdSource.
Individual Exercise Crowdfunding
From 09 to 14 September
Chapter 04 Laverty Chap 6 Laverty Chap 7 Laverty Monday 9th Pitch Presentation Individual just 1-2 slides
From 16 to 21 September
5 OPPORTUNITY SCREENING AND VERIFICATION
5.1 Opportunity Screening
5.2 Start-up failure
Researching potential business opportunities
Project analysys, competitive and finantial template Assessing a new venture’s financial strength and viability
From September 23 to 28 & From September 30 to October 05
5.6 The start-up team
5.7 Types of resources needed for a venture
Barringer, B. & Ireland R.D. Chap. 3 and Chap. 5
5.6 The start-up team
Types of resources needed for a venture
Chap 12 Laverty Chap 14 Laverty pestel analysis5.6 The start-up team
5.7 Types of resources needed for a venture
Barringer Handouts clap 3 and 5 Class Exercise task in Class Feasibility Analysis Barringer andf Ireland Text Book VIDEO Turn a Good Idea Into a Great One With the 'Six Thinking Hats' SIX thinking HATS Jamboard Chap 4.1 LAverty TEXT : Six Thinking HAts Methods
From 07 to 14 October MID TERM EXAMS
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Topics |
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Types of entrepreneurs and entrepreneurship, Entrepreneurial journey,
Entrepreneurial mindset and spirit, Generating ideas and Assessing business opportunities, Story telling |
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Type of entrepreneurs, Entrepreneurial mindset and spirit, Generating ideas and Assessing business opportunities, Creativity and Problem solving |
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From Laverty & Little, Chapters 1,2,3,4,5,6, & 7 |
From 15 to 19 October
formato primera revisión k parts of a Canvas BM Osterwalder Canvas Feasibility Analisis Disruptive Innovation Christiansen chap 11 Laverty Osterrwalder text Osterwalder Value Proposition Osterwalder & Pigneur Business Model Patterns Video Amazon Business Model Dell Direct Model Netflix Business Model Chazki
From 21 to 26 October
Emprendimientos peruanos Kunan Reporte de emprendimiento social Sustainability Canvas Interface Chap 9 Laverty the company life cycle Gore Fabrics Canvas Case Study on CANVAS sunday 27 Business Model Osterwalder
October 28 to November 02
Tambo - TdC Crowdfunding The 4 types
From 04 to 09 november
What is Franchising Franchising how to createb a cash flow in excel Chapter 10
From 11 to 16 november
Article Trimi Berbegal Quiz4 Nov 13th
From 25 to 30 november
Case Study: FitWell Smartwatch
Company Overview:
FitWell Inc. is a startup that has developed a smartwatch, the FitWell Pro, targeting health-conscious individuals and fitness enthusiasts. The watch is equipped with advanced health-tracking features, including heart rate monitoring, sleep tracking, calorie counting, step tracking, and exercise suggestions. It syncs with a mobile app to provide detailed insights, set goals, and offer personalized coaching.
Customer Profile:
FitWell’s primary customers are individuals aged 25–50 who are health-conscious and lead active lifestyles. Many are professionals who balance work with fitness routines and are looking for tools to help them stay motivated and improve their overall health.
Product and Services:
- FitWell Pro Smartwatch: Tracks various health metrics.
- Mobile App Integration: Provides actionable insights and personalized health plans.
- Subscription Services: Offers virtual coaching, health tips, and exclusive workout plans.
Task for Students:
Using the information provided, identify the VPC and Customer segment. USE DIAGRAMS
total scores is 20, 10 points each
EcoHome – Smart Energy Management System
Background
EcoHome is an innovative smart home system designed to help homeowners manage their energy consumption efficiently and reduce their carbon footprint. The system seamlessly integrates with existing home appliances, heating, cooling, lighting, and security systems to provide real-time monitoring, automated adjustments, and personalized recommendations. Additionally, EcoHome offers a user-friendly mobile application that allows users to track their energy usage, set goals, receive alerts, and access tips for improving energy efficiency.
Scenario
Sarah is a 35-year-old homeowner living in a suburban area. She is environmentally conscious and aims to reduce her household’s energy consumption to lower utility bills and contribute to environmental sustainability. However, Sarah finds it challenging to monitor and control the various energy-consuming devices in her home effectively. She is seeking a solution that can simplify energy management, provide actionable insights, and help her achieve her sustainability goals without requiring extensive technical knowledge.
Using the EcoHome case study, analyze each component of Alexander Osterwalder’s Value Proposition Canvas.
From 02 to 07 December FINAL EXAMS
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