ENTREPRENEURSHIP [S-004]

Intro

Avisos

Team Charter and Work Agreement

Text: Entrepreneurship Open Stax Laverty & Littel

EXAMEN FINAL (Enlace solo para consultas)

Clase	Enlace
EXAMEN FINAL - MIERCOLES 13/07/2022 - 09:00

Section 1

Syllabus

Group Assignment #1 Elevator Pitch

Group Assignment #2 Opp Assesment

Group Assignment # 3 Canvas Business Model

Group Assignment #4 Final Pitch

Opportunity Analysis Template

CHAP 1 LAVERTY & LITTEL

What is entrepreneurship ?? 5 min (you can use k words)

propose your own definition

jamboard morning session

Group activity 1

Activity 1: List 5 ideas/concepts that these entrepreneurs developed in their ventures.....an add 5 personal characteristics...add images 10 min

Section 2

CHAP 2 LAVERTY & LITTEL

Life Vision and Long term goals Individual activity Watch the video before class

LEARNING UNIT I: INTRODUCTION TO ENTREPRENEURSHIP

LEARNING OUTCOMES:

Identify the importance of entrepreneurship, its types, steps and entrepreneurial vision, mindset, creativity and passion.

Class Visit: FabLab – Entrepreneurial ecosystem and innovation

Shark Tank : Tush BABY

1'56 WATCHING TIME

characteristics of entrepreneurs

1´56

Section 3

Quiz #1: April 5th , 9 00 to 9:20 am (20 Q / Multiple Choice)

Quiz on Laverty & Littel Chapts 1 and 2

LEARNING UNIT 2: ENTREPRENEURIAL ETHICS AND CULTURE

LEARNING OUTCOMES:

Identify legal and ethical issues and challenges for an ethical entrepreneurial culture.

Reading : Ten Principles United Nation Global Compact

CHAP 3 LAVERTY&LITTEL

Quiz 1: 9 00 am

stakeholers

What is Business Ethics

Tintaya Guidelines and questions

Graded Practical #1/1: Case Report BHP Tintaya

This is individual work, please make sure the answers are in your own words.

This project is worth 15% of the PEP grade.

Instructions

You are required to read and review the posted case study: Mining and Corporate Social Responsibility:

BHP Billiton and the Tintaya dialogue.pdf and identify the key information and analyse what has happened. Using the processes for stakeholder identification and analysis presented and discussed during class,

Video small ME and Inovation Driven Entreprneurship

FabLab Visit

Section 4

DISRUPT EXERCISE

LEARNING UNIT 3: START UP IDEAS AND PROBLEM SOLVING

LEARNING OUTCOMES:

Identify and discuss problem solving methods and the role of creativity, innovation and invention for solving problems.
Devise, propose, evaluate and defend possible solutions for a specific problem.

Identify and define entrepreneurial opportunities.

Mandatory -Entrepreneurship exercise in teams Canvas Model

delivery friday april15th, 6pm

DISRUPT Strategy as a Model of Ideation and as a source of inspiration for a Business Idea

Each group should select one Peruvian cultural object, this should be a handicraft made of any material, as explained in the class. For more ideas go to the Mercado Artesanal ( ex. located in Av Petit Thouars in the Miraflores district, there are plenty of cultural objects and handicrafts).

What is Design Thinking 1

Design Thinking 2

Design Thinking at apple

Turn a Good Idea Into a Great One With the 'Six Thinking Hats'

Five stages of Creative process

chap 4 creativity

Chap 5 Laverty

chap 6 Laverty

Section 5

Tintaya Case Delivery april 19th

Canvas Model Business idea using DISRUPT Delivery april 22nd 6pm

Content

slide n1: team mebers and product/service tittle

slide n 2 : image , picture of the peruvian cultural object as inspiration

slide 3 to 5 (maximum ) to explain in general terms the final product/service in a 9 blocks canvas

LEARNING UNIT 4: ENTREPRENEURIAL STORYTELLING AND PITCHING AN IDEA

LEARNING OUTCOMES:

Devise, propose, evaluate and defend possible solutions for a specific problem.

Demonstrate written and verbal communication skills to communicate an entrepreneurial opportunity to a range of audiences.

chap 7 Laverty

Pitch Idea

k parts of a Canvas BM

BM Canvas in 6 min

Pitch Productos culturales colombia

Osterwalder Canvas value proposition

Osterwalder Business Model Patterns

Section 6

LEARNING UNIT 5: OPPORTUNITY SCREENING AND VERIFICATION

LEARNING OUTCOMES:

Describe the opportunity screening process and identify the data and research tools to screen ideas.

Demonstrate competence to apply basic concepts and principles in different fields such as business planning and strategy, accounting, economics and finance, marketing and human resources to complete a business model.

Chap 5 Laverty

opportunity screening, start up failure, researching potential business opportunities

Group assignment No 1 PITCH in max 2 to 3 min

Upload your file Deadline april 27 , 18:00

Project Financial evaluation excel template

Section 7

Quiz #2.

Quiz on Laverty & Littel Chapts 4. 5 and 6.

5.4 Competitor analysis

5.5 Finantial projections

Laverty chap 5.3 pp204-210

Laverty chap 9.4 pp 377 to 385

Chap 5

Quiz 2 is re-scheduled May 10th

Entrepreneurial Finance and Accounting

Raymond Kroc as an entrepreneurship

Case- Prototyping- how to build what the customer wants

Section 8

The start-up team

Types of resources needed for a venture

Chap 12 Laverty p495-519

Chap 14.1 lavert pp593 -615

Chap 12 Laverty

Chap 14 Laverty

pestel analysis

Section 9

Revisión examen Parcial Limite 24 horas desde la publicación notas: vence 25 Mayo 20:00 horas

formato primera revisión examen parcial

Section 10

LEARNING UNIT 6: BUSINESS MODELS

LEARNING OUTCOMES:

Define key business model types and design an appropriate business model for a defined opportunity.

Demonstrate competence to apply basic concepts and principles in different fields such as business planning and strategy, accounting, economics and finance, marketing and human resources to complete a business model.

Start up Team Project :Group assignment No 1 . Deadline May 26

(a) Concept Brief short report

1 Page Concept Brief upload to UEVirtual (This should NOT be identical to the text you prepare for the elevator pitch). The concept Brief should be a summary of the problem, who has this problem, how big the problem is and how your solution meets this problem, how the customer benefits and why it is a good business opportunity.

The Concept Brief should ideally contain the following information:

A description of your team’s idea.
What problem is it solving?
Some quantification or size of the problem you identify.
Who is my typical target customer and how does the idea meet their needs and behaviors?
A description of the product or service we are providing?
How the idea is a business opportunity?

The Concept Brief will form the basis of your group’s Start-up Project Business CANVAS.

(b) Submitting a completed team charter.

Complete the team charter from the group formation session and upload to UEVirual at the same time as the Concept Brief.

Guidelines Group assignment No 1

Section 12

Activity N°4

Session 1 Short 3-4 slide presentation - Value Proposition & Customer Segment components

Section 13

Canvas continuing......

Graded Practical Individual Research assignment no 2 Social Entreprneurship Deadline june 16 and short presentation tuesday 22nd

KUNAN report on SE

Peruvian entreprneurship

Graded Practical No 2 deadline june 16

Template Inividual Research Project Peruvian Company Matrix

Add in the File

Company Logo

Picture/ Images Product/ Services

Tuesday 23rd;: 4 min Presentation

chap 9

4 types of crowdfunding

The company life cycle

Section 14

Article Trimi Berbegal Quiz 4

Quiz #4 : June 23rd, 9 am

reading. Trimi & Berbeal-Mirabent (2012) : Business Model Innovation in Entreprneurship Int Entrep. Management Journal, 8 pp 449-465

LEARNING UNIT 7: START UP FINANCING AND GROWTH

LEARNING OUTCOMES:

Identify and explain financing and business growth strategies.

Crowdfunding

biz2credit grupo 1

SeedInvest grupo 2

Kickstarter grupo 3

Crowdcube grupo 4

WeFunder grupo 5

SeedInvest grupo 6

Kickstarter grupo 7

Crowdcube grupo 8

Section 15

What is Franchising

How Franchising works

Business Model CANVAS report

Start up Project part 3 Deadline July 1st

review guidelines

Chap 10 Laverty

Article Tambo

Useful video Resources for Strategies to Growth

Useful resources: Franchise Model- Interview CEO Franchise creator

https://www.youtube.com/watch?v=p9BcY3ctyLY

https://www.youtube.com/watch?v=bHoezHqvMjI&ab_channel=FranchiseCity

Franchise explanation how it works

https://www.youtube.com/watch?v=6fidL51oakg&ab_channel=WBEZChicago

Mergers : Case of Daimler and Chrysler

https://www.youtube.com/watch?v=9oCQ2mM8jlU&ab_channel=BrianReidy

https://youtu.be/FRmzd1AB4kc

Strategic Alliances and Joint Ventures

https://www.youtube.com/watch?v=EIdebYTuDVQ&ab_channel=KnowledgEquity-SupportforCPA

https://youtu.be/ZhQwh0MP1XY

Licensing. Ex Disney Studios

https://www.disneystudiolicensing.com/

Section 16

FINAL PITCH PRESENTATIONS

All the memebrs in the team are expected to present the FINAL PITCH

Start up Project Part 4 Deadline July 4th

review guidelines

TA detallado

Cualquier consulta o reclamo solo hasta las 7 pm de hoy 11 de julio via correo electronico

molivos@esan.edu.pe

Section 17

EF ENT 2022-1

Parts	Learning Result	Topics	Marks	Weight %	Type of Question	Qn #s
Part 1	Analyze and explain Business Model, Start up financing and growth issues Short Case 2	Business Models, Canvas, Start-up finance and growth	10	50%	Case Resolution: Open ended written answers	1-4
Part 2	Recognize and explain Business model concepts, Start-up financing and Start up growth Short Case 1	Recognize business model type Recognize business model components Recognize Start up finance issues Recognize start up growth strategies	6	30%	Case Resolution: Matching Answers	5-7
Part 3	Theory and principles of Business models, Start -up Financing and Growth	Business models, Start up financing, Start -up growth	4	20%	Multiple Choice	8-16
TOTALS			20	100%

Indications:

Consultation materials are not allowed.
Follow your ethical obligations as an Esan student.
You may use a dictionary and a calculator.
Answer all written questions in English.
Be clear and precise when entering your answer.
Questions are in sequential blocks. You cannot proceed to the next block until you have answered the previous. You cannot go back to a previous block.
You may attempt a question only once.

Attendance to the Zoom room is optional.
You may only ask a question from the Zoom room.
Cameras are optional in the Zoom room.
In the Zoom rooms, the use of microphones, cameras or public chat by hosts, teachers or students is not allowed. The only means of communication will be by the private chat function in Zoom.

formato primera revision EF

publicado 15 julio 21:54

deadline 16 julio 2154

reclamo EF